It was recently announced that The Shawn Carter Foundation and eBay for Charity will team up to send youth facing socio-economic hardship to college. Considering that most of us likely did not know that either of these organizations existed, it is a great way to increase awareness for both parties. eBay is multi-billion dollar corporation…

Engaging current and new donors is import for any nonprofit organization and as Americans become more deeply entrenched in the web, so does fundraising. Soliciting donations online can be a great way to lower costs or expose your organization to a larger pool of donors, but it can also make finding those donors more difficult.…

More people have access to the web than ever before and as for-profit businesses have revolutionized their models, often, limited by resources, nonprofits have been left behind. As customer expectations rise, it has become important that nonprofits embrace new technological solutions, so where should you begin? Adding technology solutions to your organization may certainly help…

Monthly-giving, recurring donations or sustainer, a gifting program that allows supporters to donate automatically on a recurring basis has become integral to the nonprofit industry. You should definitely research starting one and here are few reasons why. Sustainer programs are cheaper than one time donations. Sustainer donors are often more interested in the effect of…

Congratulations on caring about donor segmentation! Building positive relationships with donors is vital to the success of a nonprofit organization and understanding the demographics, communication style or interests of individual donors, enables you to target those who share similar interests, cutting down on wasted manpower while positively engaging clients. Caring about donor segmentation means you…

Whether you’re wanting to organize and automate your work, show your board more metrics, or just want to build better relationships, knowing the necessary information about donors, volunteers, and sponsors can determine how, when, and where to best engage. If you have not modernized your data collection with a Customer Relationship Management system, or CRM,…

Have you thanked your donors lately? Hmm… Those email solicitations might be causing more harm than good. If you’re not putting as much effort into thanking your donors and demonstrating the impact of their gifts over time as you are in asking for money, they might be less likely to renew. Then you’re left scratching…