I’ll be part of a user data session on April 10 in Las Vegas, hosted by Jeannie Ericson and alongside KQED’s Tim Olson and NPR’s Lauren Bracey-Scheidt.
We’ll be exploring new possibilities surrounding user data in public media, and particularly some revenue opportunities that are opened up when we are strategic with our data collection and analysis. We’ll look at some of the ways we can create rich, personalized experiences for attracting and engaging audience.
We’ll also talk about designing for personalized engagement in online giving and sponsorship. I’ll cover some of the Inbound methodology work Buzzbold has been developing in public media, as well as talking about the PBS Membership Vault National-Local data model.
PMDMC is July 9-11 in Washington, DC, and I have been helping with the Monetizing Digital Track. Sessions are still evolving, but I’m slated for one on Inbound and one on the development of the Marketing Technology function in public media.
The Inbound methodology session will cover the framework for public media marketing, but we’ll get into some application and translation for development needs.
The Marketing Technology Function session is formatted as an open discussion. Our goal is to get a pulse on where the system is currently headed in a space that is full of opportunity and challenges, and to identify new themes to guide post-event exploration.
And Dreamforce, well…, Dreamforce, for nonprofits is now the largest nonprofit tech event in the world. This will be my eighth year. I’m going to need a little more time to wrap my head around it. I’m not quite ready to go all in with #DF15ready, but I’m sure I’ll be catching my San Francisco fever soon. If you’re in need of the nonprofit discount code, email me at steve at buzzbold.com.
Will you be at any of these events? Or, if I am missing an event that you’re excited about, I’d love to know. Shoot me a tweet or leave a comment. I’m looking forward to another great season of connecting.